We were published in Network Magazine. Our article, How do your clients view you? Ask them, discusses the importance of asking clients if they are happy with your services. It is a bad assumption that all is good with your clients. Too often, you will be the last to know when there is a problem.
Amid the COVID-19 pandemic, we celebrated our first anniversary in business. Well, with social distancing and stay-at-home orders, we actually recognized it. Not much celebrating happening now. While we are busier than ever, we also have some time to reflect on how fortunate we are to have such wonderful clients. A good business is only
Who is tired of the phrase, The New Normal? Who is tired of watching TV and hearing the talking heads make predictions and proclamations about the new normal? We are tired of it. More importantly, in our world of legal marketing, we see a lot of questions like what is the new normal for lawyers?
I came across this post on New Jersey State Bar Association’s website. As the coronavirus crisis continues, and I am still under stay-at-home orders, I found the post helpful. Combined with my own experience, this blog will highlight a few interesting points of the post. My biggest struggle has been the lack of structure. My
I am so proud of so many lawyers and law firms! I have seen more lawyers actively engaging in legal marketing activities since we have been working from home and stepped away from face-to-face marketing. The sheer number of webinars, interviews, articles, and blogs… the increase in your social media use – actively, “socially” engaging…
We are sure you received a ton of emails from every company that has your email about how to reach them, how they care about their employees, and how they are cleaning their offices. Your clients don’t need to know about that – they need to know that you care about the changes they are
Over the weekend, we saw various attempts at marketing during the coronavirus pandemic. We saw a handful of creative, relevant marketing tactics. However, we saw more terrible, salesy, tacky tactics, causing us to really talk through the messaging that is appropriate for us as a marketing company. More importantly, what is appropriate for our clients
We launched ESQuisite Marketing to handle legal marketing in small law firms. Since our launch, we have seen some marketing trends among small law firms. The most glaring, from our viewpoint, is that marketing is not consistent, strategic, or a priority. Of course, this makes sense as the owner of a small law firm must practice law and
Law firm practice group descriptions need to be written to give your firm a competitive advantage. The goal should be to have the prospective client feel compelled to hire you over other attorneys. Simply creating a laundry list of what you do in the practice area description will not cut it. We have years of
Cross-selling in law firms is always a hot topic of discussion. There is a lot of talk, with little action. Further, there is even less success. Why does cross-selling seem like an unsolvable riddle for so many law firms? Obstacles to Cross-Selling The biggest problem is that many law firms do not have compensation systems