If I have learned one thing over the years, it is that successful lawyers know and excel at business development. Some are natural which means they are developing business all the time. For these attorneys, it is seamless – just part of their DNA. Other lawyers are good at it and know what to do.
Attorneys are busy. That’s why knowing how to engage in effective business development and strategic marketing is essential. Most lawyers measure their lives in 6-minute increments. So, how can we maximize business development and marketing to fit into the .1s on your timesheet? You plan. We introduce the lawyers in our business development coaching programs
Getting marketing/business development coaching may be the wisest business decision you have ever made. Why? You were not trained to do this. There is also an inherent negative feeling about the selling of legal services. We have heard far too many times, I did not go to law school to become a salesperson. Yes, the