Law firms that expand their geographic footprint by opening a new office or acquiring a new firm in another jurisdiction face many challenges. If opening a new office, are you clear about the benefits to your clients and prospects? If you acquire a new law firm, how can you control the messaging to its existing
It has been a crazy year, For 2021, lawyers should get back to the basics when it comes to marketing and business development.
This year has been an amazing year for the meme community. People are funny. Memes are on point. From highlighting the toilet paper shortage to home school to work from home problems — I’ve been cracking up on the regular. Posts on social media and articles have hinted that we should all be making 3-course
When I get a referral or get introduced to a lawyer, the first conversation is filled with skepticism. I have heard phrases such as “I paid $25,000 and got nothing” and “They promised to get me on first page of Google.” There is a common theme of “getting burned” in these conversations. After more conversations,
Happy New Year! In 2020, we suggest that you consider the following marketing ideas for small law firms. Why? Because it is a new year and a new decade. Start it right. Take some time to review your marketing successes and failures. Map out where you are and where you want to go. To help
On November 20, 2019, Cady Darago and Ed Miller, of ESQuisite Marketing, spoke to a group of 25 professional services leaders about marketing. They discussed marketing topics such as getting the most out of community involvement, free advertising through social media, getting more referrals, creating useful mailing lists, business development best practices and more. Lawyers,
We often receive phone calls from small law firm owners that want to “do marketing.” As the conversation progresses, we realize that these small law firm owners are not sure what they want to do. Nor, are they sure what they need to do. Therefore, we developed a product that will help small law firm
As law firm marketers, we know that there are times, far too many times, when you want to get to certain projects but just do not have the time or resources. Looking back on our years of in-house experience, we counted hundreds of times that we wish we had the resources to move meaningful projects
I recently had the privilege of speaking to a group of attorneys about small law firm marketing. The title of my presentation was Top 10 Marketing Ideas a Small Law Firm Can Implement Today. This was particularly rewarding because it was our goal to work with these impressive attorneys when we launched ESQuisite Marketing earlier
Cady Darago and Ed Miller of ESQuisite Marketing are pleased to announce that the company was featured in the August 12th edition of Lehigh Valley Business. Please click here to read the entire article. The article discusses focuses on several important topics including the need for young lawyers to learn marketing and business development skills