Some law firms have formal attorney mentor programs for young attorneys. These programs usually focus on helping the young lawyer navigate in the internal workings of the firm. As such, the mentors may need to guide the newbie on issues such as billing practices, firm culture, procedures, policies, processes, and so forth. While these mentoring
We compiled a bunch of marketing terms of which every lawyer needs to be familiar. Some of the definitions are very technical. If you need clarification, please just ask. Business development = sales Sales = business development Cross-selling = making more money for your colleagues, and you Cross-marketing = promoting your colleagues, and you Rainmaker
We know that attorneys did not go to law school to become “sales people.” At least that is what we have been told at least 4 billion times. Okay, that is an exaggeration, but we have heard it quite often. Of course, lawyers did not go to law school to be salespeople. For if they
Why a marketing coach? We have attended educational programs that focused on attorney marketing and business development topics. While these sessions are informative, the ideas never seem to stick or get implemented. And, we are just marketing people. So, if we cannot implement ideas, how can a busy lawyer? We have worked with literally hundreds
We have built successful lawyer blogs. However, before we will start creating the blog, we question the attorney about what he or she expects from the blog. Is the blog expected to generate revenue? Do you want to position yourself as a thought leader? Is the blog meant to drive traffic to your website? Are
Do you have a unique lawyer personal brand? As consumers, we are surrounded by brands every day. From the Nike swoosh, to the Chipotle pepper, to that woman-like logo at Starbucks, brand images are everywhere. These images are only the visual representation of the brand, but what really matters is the meaning behind the brand.
To ESQuisite Marketing, the answer is simple. For our clients, the media is a friend. Why do we say this? Because we know that reporters can be extremely helpful with a lawyer’s marketing activities. Most reporters are very honest. They are doing their jobs and looking to get all sides of a story. That said,
Lawyers and law firms love buying event tables and sponsorships. Well, maybe they do not love to buy tables but still do, nonetheless. Table sponsorships are bought for a variety of reasons. Sometimes, a table is bought to support a bar association event, or a client is being honored by a charity. Sometimes a table