When I get a referral or get introduced to a lawyer, the first conversation is filled with skepticism. I have heard phrases such as “I paid $25,000 and got nothing” and “They promised to get me on first page of Google.” There is a common theme of “getting burned” in these conversations. After more conversations,
On August 26, 2020 from 6-8 pm, ESQuisite Marketing is hosting a virtual presentation entitled College Readiness Roadmap. Stephen Ball, Founder and CEO of Wisdem, will be the program’s presenter. He will discuss a variety of topics, including factors for choosing a college, what colleges are looking for, how students can prepare in each year
Yay, baseball is back – starting Thursday. I am a huge baseball fan and enjoy watching games at every level. It does not matter if it is the New York Yankees or my son’s Little League team, count me in. With the start of baseball, I am reminded about a lesson for lawyers. Maybe it’s
The Internet, and legal publications, have so much information and articles about the stressful lives of lawyers. Long hours, firm culture and other stresses can cause lawyers to be unhappy in their jobs. Likewise, the COVID-19 pandemic, social discourse and financial uncertainty have only added to the stress level of lawyers. For many, these converging
Doing ONLY legal marketing for 30 years, this is a simple question to answer. From my perspective, they should know they need it now, and always. That is ideal and naïve. Because what matters is when lawyers know that they need marketing help. I have come to learn that there are a few events that
We were published in Network Magazine. Our article, How do your clients view you? Ask them, discusses the importance of asking clients if they are happy with your services. It is a bad assumption that all is good with your clients. Too often, you will be the last to know when there is a problem.
Cady Darago, Managing Member and Co-Founder of ESQuisite Marketing, has been named to the Lehigh Valley Business 2020 “Forty Under 40.” The Lehigh Valley Business’s Forty Under 40 awards honor 40 of the greater Lehigh Valley’s most accomplished young leaders. These individuals are nominated by co-workers, community leaders, and peers and selected by an outside