Basically, a lead magnet is marketing speak for an offer of something valuable to prospective clients. In exchange for the “free offer”, the other party provides you with their contact information. Otherwise known as an Incredible Free Offer, lead magnets are used to create sales leads. Therefore, in the legal industry, lead magnets for law
Before discussing lead magnets for law firms and lawyers, it’s a good idea to explain the concept of lead magnets. Basically, a lead magnet is marketing speak for an offer of something valuable to prospective clients. In exchange for the “free offer”, the other party provides you with their contact information. Otherwise known as an