Cady Darago, Managing Member and Co-Founder of ESQuisite Marketing, will speak at The Bar Association of Lehigh County CLE Program on October 3, 2019 from 1:00 – 4:00 pm. The program, organized by the Association’s Women in the Law Committee, is entitled “Professionalism and Well-Being.” It is being held at the Association’s Auditorium in Allentown, Pennsylvania. For more information or to register, please click here.
Darago will discuss marketing for woman lawyers with an emphasis on social media. Other presenters include Miriam Zettlemoyer of Mass Mutual who will present on financial issues, long term care and succession planning, and Tanner Urban of Tom James Company who will share facts on women’s professional attire. After this discussion, the Association’s judicial/legal panel will share their thoughts on women’s attire in the courtroom and work-life balance. The program will include a panel of esteemed local judges, including Judge Michele Varricchio, Judge Jennifer Sletvold, Judge Melissa Pavlack and Judge Anna Kristie Morffi-Marks as well as local attorneys, including Joanne Kelhart and Jessica Moyer.
“Legal marketing is not one-size-fits-all. With more and more law firms and lawyers using social media for marketing, I’m happy to be discussing how it can help grow a legal practice, the potential pitfalls that are lurking out there, and how female attorneys can maximize the benefit of social media marketing,” says Darago.
Darago, a resident of Bethlehem Township, co-founded ESQuisite Marketing in April 2019. She is a graduate of Kean University and is a member of the Legal Marketing Association.
The Bar Association of Lehigh County was officially chartered in 1905 “to advance the science of jurisprudence and the administration of justice, to encourage a thorough legal education, to uphold the honor and dignity of the bar, to cultivate social and professional association among its members, to assist the courts in the orderly and efficient administration of justice and to perpetuate the history of the profession and the memory of its members within this judicial district.”
EQuisite Marketing provides a full range of services to law firms and individual lawyers. These services fall into three main categories: training and coaching, marketing communications, and development and management. ESQuisite Marketing, headquartered in Pennsylvania’s Lehigh Valley, assists clients throughout the United States.