ESQuisite Marketing is proud to announce that they have been published in the Winter 2020 Edition of Network Magazine. The article, entitled Unleash Your Niche, discusses how lawyers, accountants, financial planners, engineers and other professional services providers can achieve marketing success through targeted niche marketing. The entire article can be found here. Ed Miller, Co-Founder
Cady Darago, Managing Member and Co-Founder of ESQuisite Marketing, has joined the Development Committee of Third Street Alliance for Women & Children. Darago will provide volunteer marketing and social media guidance to the organization in this role. Darago says, “After attending a bingo event at Third Street Alliance last year, I remembered all the great
Law firm practice group descriptions need to be written to give your firm a competitive advantage. The goal should be to have the prospective client feel compelled to hire you over other attorneys. Simply creating a laundry list of what you do in the practice area description will not cut it. We have years of
Cross-selling in law firms is always a hot topic of discussion. There is a lot of talk, with little action. Further, there is even less success. Why does cross-selling seem like an unsolvable riddle for so many law firms? Obstacles to Cross-Selling The biggest problem is that many law firms do not have compensation systems
Hey Law Firm Marketers – do you ever feel overwhelmed? Like you have a million projects on your desk that are bs and that you want to be more proactive? Do you wish you had an underling that you could push projects that need to get done, but that someone without your knowledge of the
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Law firm strategic planning is very important. However, the vast majority of law firms, if even created, fail at the implementation level. It usually goes something like this… a law firm hires an expensive consultant, or tries strategic planning on their own, creates a massive plan that covers every aspect of their business, the plan