We were published in Network Magazine. Our article, How do your clients view you? Ask them, discusses the importance of asking clients if they are happy with your services. It is a bad assumption that all is good with your clients. Too often, you will be the last to know when there is a problem. Therefore, it is essential that you proactively ask the clients about their level of satisfaction.
While you can read the entire article by clicking on the link above, let us point out a couple of its highlights.
- Get the bad news before it becomes unsolvable
- Uncover new opportunities
- Get testimonials and other marketing gold
Next, the article discusses methods to solicit information from clients. There are two basic approaches. The client survey and the client interview. Recognizing that we are currently dealing with a healthcare crisis, either will still work. The interview, however, my need to take place over the phone or using video technology. In short, surveys can be quick and inexpensive compared to interviews.
There is an old saying that clients do not care how much you know until they know how much you care. One way to show your level of care is to simply ask. It is key to keeping satisfied clients. Satisfied clients are loyal clients. Loyal clients will send you repeat business and refer others to you. They will also be more apt to work with you to fix problems. So ask yourself, how do clients view you?