It has been a crazy year, For 2021, lawyers should get back to the basics when it comes to marketing and business development.
As we enter Q4 of a year we will all remember for a number of reasons, take a minute to think about what sets you apart from your competitors. Certainly you adapted your client service over the last 6 months. How did you do it? What did you do better? What is your sales pitch?
When I get a referral or get introduced to a lawyer, the first conversation is filled with skepticism. I have heard phrases such as “I paid $25,000 and got nothing” and “They promised to get me on first page of Google.” There is a common theme of “getting burned” in these conversations. After more conversations,
Yay, baseball is back – starting Thursday. I am a huge baseball fan and enjoy watching games at every level. It does not matter if it is the New York Yankees or my son’s Little League team, count me in. With the start of baseball, I am reminded about a lesson for lawyers. Maybe it’s
The Internet, and legal publications, have so much information and articles about the stressful lives of lawyers. Long hours, firm culture and other stresses can cause lawyers to be unhappy in their jobs. Likewise, the COVID-19 pandemic, social discourse and financial uncertainty have only added to the stress level of lawyers. For many, these converging
Doing ONLY legal marketing for 30 years, this is a simple question to answer. From my perspective, they should know they need it now, and always. That is ideal and naïve. Because what matters is when lawyers know that they need marketing help. I have come to learn that there are a few events that
We were published in Network Magazine. Our article, How do your clients view you? Ask them, discusses the importance of asking clients if they are happy with your services. It is a bad assumption that all is good with your clients. Too often, you will be the last to know when there is a problem.
Amid the COVID-19 pandemic, we celebrated our first anniversary in business. Well, with social distancing and stay-at-home orders, we actually recognized it. Not much celebrating happening now. While we are busier than ever, we also have some time to reflect on how fortunate we are to have such wonderful clients. A good business is only
Who is tired of the phrase, The New Normal? Who is tired of watching TV and hearing the talking heads make predictions and proclamations about the new normal? We are tired of it. More importantly, in our world of legal marketing, we see a lot of questions like what is the new normal for lawyers?
I came across this post on New Jersey State Bar Association’s website. As the coronavirus crisis continues, and I am still under stay-at-home orders, I found the post helpful. Combined with my own experience, this blog will highlight a few interesting points of the post. My biggest struggle has been the lack of structure. My