Content marketing for lawyers is underutilized in the legal world. So, we’ve said it and we will say it again. CONTENT IS KING! Why is this saying so popular? And what is content marketing for lawyers? Content marketing isn’t about the brand, your products or your services On the other hand, content marketing is educational
We recently spoke on legal marketing at the Future Proofing Your Law Firm Online Summit, hosted by PCLaw | Time Matters™, and one of the questions we received was about building a law firm CRM? We could talk on hours for this, and put everyone around us to sleep, so we decided to blog on
This Halloween, we must avoid vampires, ghouls and ghosts, witches, and a nasty virus. These are indeed scary things. Do you know what, though? Marketing should not scare you. In fact, marketing can be, and should be, fun. In addition, it will pay off if done right. Eliminate the Fear Marketing and business development for
You need marketing help. Whatever reason brought you here, you know you need help. So you Google “marketing agencies near me.” Or maybe even “legal marketing agencies near me.” There are a few problems with this method. If you are “feeling lucky” as Google likes to say, please for the love of marketing, search “legal marketing
Cady Darago and Ed Miller, owners of ESQuisite Marketing, will be presenting Marketing Ideas for Lawyers During COVID-19 on October 27. They will be discussing practical tips for advertising, social media, business development, and more. Ed Miller says, “The pandemic has certainly changed all of our lives. That said, we believe there are many opportunities
Please what? Please read on because we have some tips to make small law firm websites more effective. ALERT: none of these tips require a new $50,000 website! In fact, the costs are almost nil. If you pay somebody to make changes to your website, it may cost you a few bucks. If you handle
2020 has been quite the year. Its has been a hard year. Many days are as painful as watching a New York Giants football game. The 4th quarter is here and thankfully the end is in sight of this peach. Not only is it football season, it is comp season for lawyers. This is the