Because of what we do, we are always giving marketing tips for lawyers. In fact, I think we have a presentation with the same name. We believe that marketing for lawyers, or any other professional services provider, has some universal themes. The trick is to take these themes and tailor it to your skills, personality, goals, and practice. So, this blog offers some general marketing tips for lawyers. Take them and adapt them to you.
- Update your bio several times a year. The same goes for your LinkedIn profile. And do not forget directories.
- Write it from the client’s viewpoint, not your own. If you have the words I and me (or your name) in every sentence, guess what? It is not written from the client’s perspective. How can you solve your prospective client’s pain points?
- Make sure keywords are included in your bio. Maybe even optimize it.
- Add statistics where you can. Perhaps you handled 430 DUI cases. Or maybe you wrote 1100 wills. This proves that you do the work you claim you do.
- Have a professional work with you on your bio. If you have in-house marketers, use them.
- If you have one – update it. If you do not, create one.
- Create categories for your contacts. For instance, identify clients, prospects, and referral sources at a minimum. Then go deep – add industry codes, categorize by relationship strength, and so forth.
- Prioritize contacts and create a mini-plan for each. For instance, you must get together with those in your A category, make introductions to those in your B category, call those in your C category…
- Create a system to keep CRM up to date. Make sure new contacts get added immediately, update addresses and emails, delete those who – well, you know, etc.
Media & PR Tips
- Create a list of publications where you can send compelling news. Think about law journals, business publications, daily newspapers, alumni publications, and membership organizations.
- Plan to send out at least one press release per month. Share your accomplishments, news, appointments – do not self-edit.
- Create relationships with reporters in your area of expertise. This is easier than it sounds.
This is our Marketing Tips for Lawyers – Part I. Again, we understand that these are very general tips. However, you would serve yourself well by adopting them. If you cannot do it alone, you do not need to. We have heard from many a client – I know what I need to do and thought I could do it. I need help. We are here to help you, so give us a ring.