Cady Darago and Ed Miller, founders of ESQuisite Marketing, are holding a CLE webinar in conjunction with the Bar Association of Lehigh County (BALC), entitled Legal Marketing Bootcamp from 9 a.m. until noon on November 17, 2022. This program is approved for 1 substantive and 2 ethics credits. This 3-part program, Legal Marketing Bootcamp, will
In conjunction with the Bar Association of Lehigh County (BALC), ESQuisite Marketing presents a series of Legal Marketing CLE webinars. These webinars are open to ALL lawyers* throughout the U.S., including BALC members. Each webinar will provide practical advice and marketing and business development tips to grow your law practice. Programs include: Thursday, July 14,
Last time we discussed making sure your website, attorney bio, and testimonials follow the rules of professional conduct. You know, so you are engaging in ethical legal marketing. Today, we’ll be talking about ethics in your social media, email marketing, advertising, and direct mail marketing! Social Media Fan or not a fan, social media is
We have taken our Ethics in Legal Marketing CLE Webinar on tour! If you missed us at the Bucks County Bar Association and the Lehigh County Bar Association, we are taking it to the Ohio State Bar Association next week! We all know why you need to market yourself and your law firm – to
Ed Miller, a co-founder of ESQuisite Marketing, will be presenting “Rainmaking Your Way” on April 5. As part of our attorney training program series, Ed will discuss stories about successful rainmakers. These attorneys did it their way. Also, he’ll discuss how you can effectively engage in legal marketing and business development using your personality, style,
Over our careers, team ESQuisite has worked with many young attorneys, growing into successful rainmakers. While developing your legal skills, we want to build your marketing and business development skills. Therefore, we have developed associate attorney training programs. Law firms that invest in the next generation of leaders and business generators will be better positioned
We are reposting this blog from last year. Consider it our treat – Happy Halloween from ESQuisite Marketing! This Halloween, we must avoid vampires, ghouls and ghosts, witches, and a nasty virus. These are indeed scary things. Do you know what, though? Marketing should not scare you. In fact, marketing can be, and should be,
Most people think of the shops and restaurants on Main Street when they hear the phrase small business. However, small law firms – and other service firms (like ESQuisite) – are small businesses, too! When we started ESQuisite, it was because we saw a niche. There are plenty of general marketing companies that engage in
In this round of attorney marketing tips, we will focus on your website, brand, and the effective use of newsletters or e-newsletters. Of course, these tips need to be adjusted to your style and needs. Website Tips These tips are geared towards small law firms or solo attorneys. Larger firms usually have a staff to
In Part III of our Lawyer Marketing Tips, we give some pointers about legal blogs, LinkedIn, and your Google My Business page. Blogging Tips First things first: have clear expectations for your blog. Do you expect it to generate revenue? Or maybe, will it brand you as an expert? The next thing to consider is