As law firm marketers, we know that there are times, far too many times, when you want to get to certain projects but just do not have the time or resources. Looking back on our years of in-house experience, we counted hundreds of times that we wish we had the resources to move meaningful projects
In helping some of our start-up clients, we really focus on integrating marketing into their administrative procedures. Here are a few basics to consider before you open your doors. Or when you decide to integrate a marketing plan: Logo Design Many start-ups do this on the cheap, but it comes back to bite them in
There is a trend of lawyers in their prime earning years leaving their existing firms to set up their own firms, or moving to another firm where the grass is (hopefully) greener. This is, in part, because many baby boomers are not transitioning power or clients to the next generation. In talking with law firm