Cady Darago and Ed Miller, founders of ESQuisite Marketing, are holding a CLE webinar in conjunction with the Bar Association of Lehigh County (BALC), entitled Your 2023 Legal Marketing Plan in an Hour at noon on December 8, 2022. This program is approved for 1 ethics credit. As legal marketing consultants, we preach that you
As legal marketing experts, we preach that lawyers must think strategically about their marketing activities and have a marketing plan to keep them on course. Blah, blah, blah. You’ve heard it all before. The trouble with marketing plans is this: A ton of time goes into creating the marketing plan, the lawyer gets busy with
Too often, lawyers (and marketing professionals) talk about tactics before making a legal marketing plan. This approach is not the best approach. For instance, when you meet with a financial planner, they tell you to gather some docs including your income tax return, insurance, and annuity contracts, most recent payroll stub, company benefit statements, current
2020 has been quite the year. Its has been a hard year. Many days are as painful as watching a New York Giants football game. The 4th quarter is here and thankfully the end is in sight of this peach. Not only is it football season, it is comp season for lawyers. This is the
Happy New Year! In 2020, we suggest that you consider the following marketing ideas for small law firms. Why? Because it is a new year and a new decade. Start it right. Take some time to review your marketing successes and failures. Map out where you are and where you want to go. To help
As the holidays are approaching and most of us are too busy to sit for even five minutes, I am sure you are racking up excuses as to why you have no time for legal marketing. #protip – get off of Amazon for ten minutes – don’t shut it down, just open a new tab
We often receive phone calls from small law firm owners that want to “do marketing.” As the conversation progresses, we realize that these small law firm owners are not sure what they want to do. Nor, are they sure what they need to do. Therefore, we developed a product that will help small law firm
Professional services marketing can be scary words. Where do you start? What is the most effective way to market? How do you budget? Slow down. With a little planning, some focus, and a straight-forward to-do list, you can handle this. Whether you are an accountant, lawyer, financial planner, or engineer – these tips can be
As legal marketing consultants, we will preach that you must think strategically and have marketing plans – blah, blah, blah. The trouble with marketing plans and firm strategic plans is that much time, energy and money go into creating them. Then, the plans sit on a shelf somewhere, never to get implemented. Here at ESQuisite,
All successful rainmakers invest significant time and energy into marketing and business development. They are able to create time – it is all part of the job. For other lawyers, why is it so hard to find time for marketing and business development? The simple answer is math. There are only so many hours in