So, what is a niche, and how can it help your legal practice? Ok – when you go to a diner, the chef can make you anything – chocolate chip pancakes, chicken parmesan, or the fish special. At any time of day. Like a general practitioner. But when you go to an Italian restaurant, that chicken
We are constantly banging the drum to remind lawyers to look at things from the client’s perspective instead of their own. Therefore, we highly recommend that, where possible, lawyers and law firms include industry niche descriptions in their marketing materials. Industry niche descriptions differ from practice area descriptions. On one hand, practice area descriptions discuss
ESQuisite Marketing is proud to announce that they have been published in the Winter 2020 Edition of Network Magazine. The article, entitled Unleash Your Niche, discusses how lawyers, accountants, financial planners, engineers and other professional services providers can achieve marketing success through targeted niche marketing. The entire article can be found here. Ed Miller, Co-Founder
We have helped many a lawyer build a niche legal practice. The concept of niche marketing is different than marketing a specific practice area or legal specialty. You should think of a niche practice in industry terms or as a very narrow specialty. For example, you may have a family law boutique firm. Family law is