As we enter Q4 of a year we will all remember for a number of reasons, take a minute to think about what sets you apart from your competitors. Certainly you adapted your client service over the last 6 months. How did you do it? What did you do better? What is your sales pitch?
We know that attorneys did not go to law school to become “sales people.” At least that is what we have been told at least 4 billion times. Okay, that is an exaggeration, but we have heard it quite often. Of course, lawyers did not go to law school to be salespeople. For if they
Is it true that only extroverted attorneys can get clients? Not true! The selling of legal services is often painful for lawyers. The two main reasons for the pain are a lack of sales training and a misunderstanding of business development. Obviously, business development is not taught in law school. Therefore, lawyers must learn on