Why a marketing coach? We have attended educational programs that focused on attorney marketing and business development topics. While these sessions are informative, the ideas never seem to stick or get implemented. And, we are just marketing people. So, if we cannot implement ideas, how can a busy lawyer? We have worked with literally hundreds of lawyers who get jazzed up from marketing and business development programs. But then nothing happens, because the busy lawyer gets back to her desk and starts measuring life in six-minute increments.
The best chances for success and for stick-to-it-ness, is using an effective marketing/business development coach. Because a good coach will help you create a strategic plan and hold you accountable to implement the plan.
A Marketing Coach teaches you to:
- Act strategically
- Get results & make more $
- Limit wasted time
- Change behavior
- Develop meaningful relationships
- Create a competitive advantage
A good coach works directly with a lawyer – in person or over the phone. Also, a good coach knows the strengths and weaknesses of the attorney. The coach understands the goals and dreams of the lawyer. From this, a good coach creates a tailored plan, not cookie-cutter nonsense. Once that plan is created, the coach works hand-in-hand with the lawyer to achieve the desired results. A good marketing coach will not leave the lawyer to his or her own devices. Rather, the coach becomes part of the lawyer’s team.
A bad coach will just put the player in the game, with no direction, no training, and in the wrong position. Consequently, the chances of success are low. Therefore, we recommend that any lawyer with ambition work with a quality marketing coach (obvi).
We wake up every morning with the excitement of helping our clients build a practice, be happier and create success. As a result, your ESQuisite Marketing team offers affordable and effective attorney coaching programs. Email us if you are tired of playing in the minor leagues and you want to join the Big Show. Your coaches are available at firstname.lastname@example.org and email@example.com.