It has been a crazy year, For 2021, lawyers should get back to the basics when it comes to marketing and business development.
attorney marketing Archives | ESQuisite Marketing
September 30, 2020
February 10, 2020
Where Marketing in Small Law Firms Fall Short
We launched ESQuisite Marketing to handle legal marketing in small law firms. Since our launch, we have seen some marketing trends among small law firms. The most glaring, from our viewpoint, is that marketing is not consistent, strategic, or a priority. Of course, this makes sense as the owner of a small law firm must practice law and
December 8, 2019
Legal Marketing isn’t 0- to -60
As the holidays are approaching and most of us are too busy to sit for even five minutes, I am sure you are racking up excuses as to why you have no time for legal marketing. #protip – get off of Amazon for ten minutes – don’t shut it down, just open a new tab
November 25, 2019
Cady Darago & Ed Miller Present to Professional Services Leaders
On November 20, 2019, Cady Darago and Ed Miller, of ESQuisite Marketing, spoke to a group of 25 professional services leaders about marketing. They discussed marketing topics such as getting the most out of community involvement, free advertising through social media, getting more referrals, creating useful mailing lists, business development best practices and more. Lawyers,
November 16, 2019
Law Firm Marketers – What Projects Never Get Crossed-Off Your List?
As law firm marketers, we know that there are times, far too many times, when you want to get to certain projects but just do not have the time or resources. Looking back on our years of in-house experience, we counted hundreds of times that we wish we had the resources to move meaningful projects
October 17, 2019
Marketing Plans for Lawyers
As legal marketing consultants, we will preach that you must think strategically and have marketing plans – blah, blah, blah. The trouble with marketing plans and firm strategic plans is that much time, energy and money go into creating them. Then, the plans sit on a shelf somewhere, never to get implemented. Here at ESQuisite,
September 28, 2019
Create Time to Market, Lawyers!!
All successful rainmakers invest significant time and energy into marketing and business development. They are able to create time – it is all part of the job. For other lawyers, why is it so hard to find time for marketing and business development? The simple answer is math. There are only so many hours in
ESQuisite Marketing Published in the 2019 Summer Edition of Network Magazine
Cady Darago and Ed Miller of ESQuisite Marketing are proud to announce that they have been published in the summer edition of Network Magazine. The article, entitled The 3 “T’s” of Professional Services Marketing, discusses how lawyers, accountants, financial planners, engineers and other professional services providers can achieve marketing success. The entire article can be
July 1, 2019
Lateral Attorney Hires & Marketing Concerns
There is a war going on in the legal industry. It is a war for talent, a war to get the right lateral attorney. So many firms are trying to grow by recruiting established lawyers with big books of business. Sometimes this is a good strategy that works, sometimes it does not. Actually, I was
June 19, 2019
The Client Perspective v. The Lawyer Perspective
Do you see things from the client perspective or your own? I recently worked with a successful, senior partner at a large law firm. He sought my advice on how to properly follow-up with a prospective client. The prospect was General Counsel at a major company. Apparently, they had a meeting that “went very well.”
