We launched ESQuisite Marketing to handle legal marketing in small law firms. Since our launch, we have seen some marketing trends among small law firms. The most glaring, from our viewpoint, is that marketing is not consistent, strategic, or a priority. Of course, this makes sense as the owner of a small law firm must practice law and
As the holidays are approaching and most of us are too busy to sit for even five minutes, I am sure you are racking up excuses as to why you have no time for legal marketing. #protip – get off of Amazon for ten minutes – don’t shut it down, just open a new tab
On November 20, 2019, Cady Darago and Ed Miller, of ESQuisite Marketing, spoke to a group of 25 professional services leaders about marketing. They discussed marketing topics such as getting the most out of community involvement, free advertising through social media, getting more referrals, creating useful mailing lists, business development best practices and more. Lawyers,
As law firm marketers, we know that there are times, far too many times, when you want to get to certain projects but just do not have the time or resources. Looking back on our years of in-house experience, we counted hundreds of times that we wish we had the resources to move meaningful projects
As legal marketing consultants, we will preach that you must think strategically and have marketing plans – blah, blah, blah. The trouble with marketing plans and firm strategic plans is that much time, energy and money go into creating them. Then, the plans sit on a shelf somewhere, never to get implemented. Here at ESQuisite,
All successful rainmakers invest significant time and energy into marketing and business development. They are able to create time – it is all part of the job. For other lawyers, why is it so hard to find time for marketing and business development? The simple answer is math. There are only so many hours in
Cady Darago and Ed Miller of ESQuisite Marketing are proud to announce that they have been published in the summer edition of Network Magazine. The article, entitled The 3 “T’s” of Professional Services Marketing, discusses how lawyers, accountants, financial planners, engineers and other professional services providers can achieve marketing success. The entire article can be
There is a war going on in the legal industry. It is a war for talent, a war to get the right lateral attorney. So many firms are trying to grow by recruiting established lawyers with big books of business. Sometimes this is a good strategy that works, sometimes it does not. Actually, I was
Do you see things from the client perspective or your own? I recently worked with a successful, senior partner at a large law firm. He sought my advice on how to properly follow-up with a prospective client. The prospect was General Counsel at a major company. Apparently, they had a meeting that “went very well.”
Throughout my long career in legal marketing, I cannot count the number of times that I heard, “Joe” is such a good lawyer, how come he cannot get any clients? These “Joes” are truly excellent at their craft. They produce first-rate work products and are respected by their peers. The Joes I know are thoughtful,