As consumers, we are surrounded by brands every day. From the Nike swoosh, to the Chipotle pepper, to that woman-like logo at Starbucks, brand images are everywhere. These images are only the visual representation of the brand, but what really matters is the meaning behind the brand. So keep this thought in mind as you
It has been a crazy year, For 2021, lawyers should get back to the basics when it comes to marketing and business development.
This blog about legal referrals was originally published last year. In the world of COVID-19, we decided to update it. With social distancing and remote work, it may seem like a reduction in referral building opportunities. So, here is a tip. Research on-line opportunities – there are plenty of them. Bar associations, independent groups, trade
2020 has been quite the year. Its has been a hard year. Many days are as painful as watching a New York Giants football game. The 4th quarter is here and thankfully the end is in sight of this peach. Not only is it football season, it is comp season for lawyers. This is the
This year has been an amazing year for the meme community. People are funny. Memes are on point. From highlighting the toilet paper shortage to home school to work from home problems — I’ve been cracking up on the regular. Posts on social media and articles have hinted that we should all be making 3-course
We launched ESQuisite Marketing to handle legal marketing in small law firms. Since our launch, we have seen some marketing trends among small law firms. The most glaring, from our viewpoint, is that marketing is not consistent, strategic, or a priority. Of course, this makes sense as the owner of a small law firm must practice law and
As the holidays are approaching and most of us are too busy to sit for even five minutes, I am sure you are racking up excuses as to why you have no time for legal marketing. #protip – get off of Amazon for ten minutes – don’t shut it down, just open a new tab
On November 20, 2019, Cady Darago and Ed Miller, of ESQuisite Marketing, spoke to a group of 25 professional services leaders about marketing. They discussed marketing topics such as getting the most out of community involvement, free advertising through social media, getting more referrals, creating useful mailing lists, business development best practices and more. Lawyers,
As law firm marketers, we know that there are times, far too many times, when you want to get to certain projects but just do not have the time or resources. Looking back on our years of in-house experience, we counted hundreds of times that we wish we had the resources to move meaningful projects
As legal marketing consultants, we will preach that you must think strategically and have marketing plans – blah, blah, blah. The trouble with marketing plans and firm strategic plans is that much time, energy and money go into creating them. Then, the plans sit on a shelf somewhere, never to get implemented. Here at ESQuisite,
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