Despite the stereotypes and silly jokes, lawyers are leaders in their communities. As such they sit on boards, run committees, offer pro bono legal services, donate money, and volunteer precious (read: billable) time.
Many lawyers who are involved in charitable activities do not view their efforts as marketing because they are simply committed to their community. Consequently, they miss a valuable marketing opportunity.
This is the definition of Cause Marketing. Because cause marketing is beneficial, all lawyers must incorporate it into their overall marketing strategies.
Pros of Cause Marketing
- Make a Difference. You will really make a difference in your community. Which kinda goes against the stereotype that lawyers are selfish and greedy.
- Meet Influential People. Charities are a great way to meet other community leaders who will become valuable members of your network.
- Create Visibility. Lawyers who do not draw attention to themselves should change their mindset. Promote your involvement far and wide. Think about it this way – you are drawing attention to a cause that is important to you. As a result, it is a win-win for you and the charity.
Cautions of Cause Marketing
- Passion. Get involved in a charity that you care about. You will not stay motivated if you are not passionate.
- Charity First, Marketing Second. Do not get involved purely for marketing purposes. Your intentions will be obvious, making you that stereotypical lawyer.
- Patience. You will not be elected Chair of the Board at your first meeting. Pay your dues by doing lower level activities. Over time, you will earn a leadership role.
This is a quick overview of cause marketing. So now what? Contact ESQuisite to find your passion and help create a cause marketing strategy that will get you results. And, you will be proud for making a difference for those in need. Let us help you make a difference. Email me at firstname.lastname@example.org for more information.