Despite the stereotypes and silly jokes, lawyers are leaders in their communities. As such, they sit on boards, run committees, offer pro bono legal services, donate money, and volunteer precious (read: billable) time.
Many lawyers do not view their charitable efforts as marketing. Rather, they are only committed to the cause. Consequently, they miss a valuable marketing opportunity.
This is Cause Marketing. Because cause marketing is beneficial, all lawyers must incorporate it into their overall marketing strategies.
Pros of Cause Marketing
- Make a Difference. Above all, you can really make a difference in your community. Which kinda goes against the stereotype that lawyers are selfish and greedy.
- Meet Influential People. Charities are a great way to meet other community leaders. As such, you will grow your network with valuable contacts.
- Create Visibility. Lawyers who do not draw attention to themselves should change their mindset. In other words, promote your involvement far and wide. Think about it this way – you are drawing attention to a cause that is important to you. As a result, it is a win-win for you and the charity.
Cautions of Cause Marketing
- Passion. Get involved in a charity that you care about. Above all, you will not stay motivated if you are not passionate.
- Charity First, Marketing Second. Do not get involved purely for marketing purposes. Your intentions will be obvious, making you that stereotypical lawyer.
- Patience. You will not be elected Chair of the Board at your first meeting. Therefore, pay your dues by doing lower level activities. Over time, you will earn a leadership role.
The above is a quick overview of cause marketing. So, now what? Contact ESQuisite to find your passion. Build it into your marketing plan. Meanwhile, you will be proud for making a difference for those in need. Let us help you make a difference. Email me at ed@esquisitemarketing.com for more information.