You measure your life in 6-minute increments. How much are seminars worth?
So here is the deal. Seminars are not a one-shot-deal. Seminars are door openers. Read – one seminar, two seminars, 10 seminars, do not guarantee you business. The only guarantee from a seminars if you work – pre-plan, prepare for the seminar, and follow-up.
- Invite the people who will benefit from the information you are giving – otherwise the invite creates noise, causing people to ignore you.
- See who RSVP’d to attend and identify who you want to see – whether it is a follow-up with an existing client, meeting a new potential, or thanking a referral source.
- Make sure you touch on topics your attendees care about. If 50% of your attendees are in the medical field, make sure you review topics that will cover their concerns – even if in a general sense.
- Follow up – ensuring your attendees don’t get so wrapped up in their “day-to-day” and forget what they learned, and more importantly, forget about you…. so send a thank you message two or three days later to remind them of how wonderful you are, and how much you taught them.
I know, I know…. you are successful lawyer, and all of this will take SO much time away from billable hours. But, if you don’t do it, your competitors will. Face time, showing your expertise, and your human side, is important.
ESQuisite can help plan your seminar, guide you through the pre- and post-planning, and give you the talking points you need to make you the rock-star you need to be at your seminar. Email us at firstname.lastname@example.org or email@example.com to get in touch.