The beauty of law firm content marketing is that the image of your firm, or you as a professional, is controlled. Strategic content marketing will increase your SEO, keep you top-of-mind, show that you are involved and educated, and creates a competitive advantage.
Like anything in marketing, or in life really, consistency is key.
We have the technology and tools to efficiently and effectively manage your content marketing, creating your voice and using effective imagery to engage your audience, and checking for ethical concerns.
Developing and distributing relevant, useful content is an undertaking – blogs, newsletters, white papers, social media posts, emails, and more – and we can handle it all.
Pricing
Packages start at $2,000 and include:
- Meeting with members of the stakeholders
- Information collection
- Goals – 6 months, 1 year, 3 years+
- Current firm content and marketing plan
- Creation of a content marketing plan with prioritized suggestions and recommendations for immediate, mid-term, and long-term steps.
- Meeting with the management team to finalize the plan.
- Finalize plan
- Communicate the plan to implementation team with tools, tasks, and schedule
- Ongoing implementation and support start at $1,500/month
- Information collection
One-off Projects
- Project-based contracts $195/hour
- Website Content (Home, About, etc.) $195/hour
- Attorney Biographies $195/each includes two rounds of revisions
- Practice Areas $250/each includes two rounds of revisions
- Industry Descriptions $250/each includes two rounds of revisions
- Client Alert/Newsletter
- Initial template design with two rounds of edits $250
- Building monthly newsletter within a template $150
- List collection/updates billed hourly at $195/hour
- LinkedIn Profile Update $150
- Blog
- Initial draft $195
- Edits $195/hour
- Social Media Posts – if images are required, image selection/design is billed at $195/hour
- $75/post
- Social Media Management $500/month per account
- Media/Press Release
- Draft $100
- Draft and Distribution to Media $250
- Brochures/Pamphlets $195/hour
- Advertisement Design $195/each includes 2 hours of revisions
- Article Placement and Distribution $195/hour
Call us for all your law firm content marketing needs. You know the business of law and will tailor any program to fit your needs.