On May 18, 2021, Ed Miller, Managing Member of ESQuisite Marketing, did a presentation for the Meritas North American Marketing Group. In his presentation, After the Fatigue – Business Development for Lawyers?, Miller discussed post-COVID business development strategies and how in-house legal marketers can help their law firms.
Miller says, “There is pent-up demand for normalcy. Therefore, people want to socialize, have a meal, or a drink together. So, this is a great opportunity for lawyers to meet with their clients and referral sources. Law firms should encourage and incentivize their lawyers to reconnect and spend time with the firms’ most important assets – its clients. And legal marketers are key to implementing business development strategies for lawyers and getting a return on the firms’ investments.”
About ESQuisite Marketing
ESQuisite Marketing provides a full range of services to law firms and individual lawyers. Accordingly, these services fall into three main categories: training and coaching, marketing communications, and development and management. ESQuisite Marketing, headquartered in Pennsylvania’s Lehigh Valley, assists clients throughout the United States.