As marketing professionals, we get a little nerdy at ESQuisite when it comes to branding. We say this because too many people only think of logos, color schemes, and taglines when discussing branding. These images and words (while very important) are only the brand’s visual representation, but what matters is the meaning behind the brand. Consequently, this is why law firm brand development is much more than a logo.
Your law firm’s brand is your promise of the value that clients will receive when hiring your law firm. Therefore, effective branding for law firms can be challenging.
This is especially true for larger firms that have many lawyers and offer services in a large number of practices across varying industries. It is a little less challenging for smaller law firms and boutiques, where you have a niche market and don’t have to be all things to all people.
ESQuisite has the experience you need to brand or rebrand your law firm. We will help you develop your brand promise, create the professional look (visual identity) that backs up your promise, and form strategies to reinforce your firm’s brand in all your marketing activities. Knowing the legal industry, we see virtually every law firm looks and sounds the same. It would be best to have a strong brand to stand apart from the crowd.
Packages start at $3,500* and include:
- Meeting with members of the management team
- Information collection
- Development, distribution, collection, and analysis of branding survey to firm stakeholders and key clients
- Presentation of results and recommendations on brand approach
- Agreement on brand and strategy
- Creation of brand implementation plan packages begin at $5,000*
*Does not include a website rebuild, creation of logos, redesign/printing of collateral
Call us if you have any questions or need more information about law firm brand development.