Before discussing lead magnets for law firms and lawyers, it’s a good idea to explain the concept of lead magnets. Basically, a lead magnet is marketing speak for an offer of something valuable to prospective clients. In exchange for the “free offer”, the other party provides you with their contact information. Otherwise known as an
Over our careers, team ESQuisite has worked with many young attorneys, growing into successful rainmakers. While developing your legal skills, we want to build your marketing and business development skills. Therefore, we have developed associate attorney training programs. Law firms that invest in the next generation of leaders and business generators will be better positioned
Happy New Year! Here is our gift to you – small law firm marketing ideas for 2022. It’s a new year so take some time to review your marketing successes and failures. Map out where you are and where you want to go. To help you, we have broken down some small law firm marketing
Getting marketing/business development coaching may be the wisest business decision you have ever made. Why? You were not trained to do this. There is also an inherent negative feeling about the selling of legal services. We have heard far too many times, I did not go to law school to become a salesperson. Yes, the
Social media can be a great marketing tool for lawyers, but it is often not used in the right way. For example, your law firm’s website should be professional – 100%. Your firm’s social media should be professional and human, reinforcing your niche and unique brand. So, to help you, we offer these social media
Potential clients will often get more than one referral when looking for an attorney. Once they receive attorney names, they go right to the Internet to do some research. When coming upon your law firm website, what will they see? Does your firm stand out? Will it bring you to the top of the heap?