Why a marketing coach? We have attended educational programs that focused on attorney marketing and business development topics. While these sessions are informative, the ideas never seem to stick or get implemented. And, we are just marketing people. So, if we cannot implement ideas, how can a busy lawyer? We have worked with literally hundreds
We have built successful lawyer blogs. However, before we will start creating the blog, we question the attorney about what he or she expects from the blog. Is the blog expected to generate revenue? Do you want to position yourself as a thought leader? Is the blog meant to drive traffic to your website? Are
Legal referrals are the life blood to any successful law practice. Where does your business come from? Do you know? Do you track it? If not, start immediately. A strong network of referral sources can create an endless line of new business. It is essential that you know who can send you business. Build your
Do you have a unique lawyer personal brand? As consumers, we are surrounded by brands every day. From the Nike swoosh, to the Chipotle pepper, to that woman-like logo at Starbucks, brand images are everywhere. These images are only the visual representation of the brand, but what really matters is the meaning behind the brand.
To ESQuisite Marketing, the answer is simple. For our clients, the media is a friend. Why do we say this? Because we know that reporters can be extremely helpful with a lawyer’s marketing activities. Most reporters are very honest. They are doing their jobs and looking to get all sides of a story. That said,
Is it true that only extroverted attorneys can get clients? Not true! The selling of legal services is often painful for lawyers. The two main reasons for the pain are a lack of sales training and a misunderstanding of business development. Obviously, business development is not taught in law school. Therefore, lawyers must learn on
Lawyers and law firms love buying event tables and sponsorships. Well, maybe they do not love to buy tables but still do, nonetheless. Table sponsorships are bought for a variety of reasons. Sometimes, a table is bought to support a bar association event, or a client is being honored by a charity. Sometimes a table
Today is a great day! The ESQuisite marketing kit will give you the tools you need to map out your marketing plan for your law practice. And, our blog has a ton of resources to keep you motivated! Have questions? Reach out! We love to talk marketing and business development!!