This blog about legal referrals was originally published last year. In the world of COVID-19, we decided to update it. With social distancing and remote work, it may seem like a reduction in referral building opportunities. So, here is a tip. Research on-line opportunities – there are plenty of them. Bar associations, independent groups, trade
I recently read the book, The Referral of a Lifetime, authored by Tim Templeton. For lawyers who want to create an effective referral system, try this book. Its basic premise is that you should inventory your referral network. It suggests creating a list of your top 250 connections. From there, segment the list into categories.
As we enter Q4 of a year we will all remember for a number of reasons, take a minute to think about what sets you apart from your competitors. Certainly you adapted your client service over the last 6 months. How did you do it? What did you do better? What is your sales pitch?
Yay, baseball is back – starting Thursday. I am a huge baseball fan and enjoy watching games at every level. It does not matter if it is the New York Yankees or my son’s Little League team, count me in. With the start of baseball, I am reminded about a lesson for lawyers. Maybe it’s
Amid the COVID-19 pandemic, we celebrated our first anniversary in business. Well, with social distancing and stay-at-home orders, we actually recognized it. Not much celebrating happening now. While we are busier than ever, we also have some time to reflect on how fortunate we are to have such wonderful clients. A good business is only
Who is tired of the phrase, The New Normal? Who is tired of watching TV and hearing the talking heads make predictions and proclamations about the new normal? We are tired of it. More importantly, in our world of legal marketing, we see a lot of questions like what is the new normal for lawyers?
I am so proud of so many lawyers and law firms! I have seen more lawyers actively engaging in legal marketing activities since we have been working from home and stepped away from face-to-face marketing. The sheer number of webinars, interviews, articles, and blogs… the increase in your social media use – actively, “socially” engaging…
Cross-selling in law firms is always a hot topic of discussion. There is a lot of talk, with little action. Further, there is even less success. Why does cross-selling seem like an unsolvable riddle for so many law firms? Obstacles to Cross-Selling The biggest problem is that many law firms do not have compensation systems
Are law firm websites a substitute for networking? Of course not. There will never be a substitute for traditional business development activities like networking, getting referrals through partners, and co-presenting with complementary services firms. In other words, “feet on the street” and referral lead generation will never be supplanted as a law firm’s top source
All successful rainmakers invest significant time and energy into marketing and business development. They are able to create time – it is all part of the job. For other lawyers, why is it so hard to find time for marketing and business development? The simple answer is math. There are only so many hours in