There are plenty of mistakes and myths surrounding legal marketing and today we are channeling our inner MythBuster. Which BTW, is one of the coolest shows ever. Today’s Legal Marketing Mythbuster: Only Extroverted Attorneys Get Clients and Become Rainmakers. Au contraire, legal eagle. Extroverted attorneys may be the loudest in the room. Or they are
Ed Miller and Cady Darago, founders of ESQuisite Marketing, are holding a CLE webinar in conjunction with the Bar Association of Lehigh County (BALC), entitled Business Development for Lawyers at noon on October 13, 2022. This program is approved for 1 substantive credit. Business development can be a tricky thing for lawyers, who measure their
If I have learned one thing over the years, it is that successful lawyers know and excel at business development. Some are natural which means they are developing business all the time. For these attorneys, it is seamless – just part of their DNA. Other lawyers are good at it and know what to do.
Attorneys are busy. That’s why knowing how to engage in effective business development and strategic marketing is essential. Most lawyers measure their lives in 6-minute increments. So, how can we maximize business development and marketing to fit into the .1s on your timesheet? You plan. We introduce the lawyers in our business development coaching programs
Getting marketing/business development coaching may be the wisest business decision you have ever made. Why? You were not trained to do this. There is also an inherent negative feeling about the selling of legal services. We have heard far too many times, I did not go to law school to become a salesperson. Yes, the
These days, you can find a coach for just about anything. Coaching is all the rage. For example, there are leadership, executive, team, accountability, career, life, and personal coaches. Each of these serves a purpose and could be helpful for those on the receiving end. However, as somebody who works with attorneys, there is a
On May 18, 2021, Ed Miller, Managing Member of ESQuisite Marketing, did a presentation for the Meritas North American Marketing Group. In his presentation, After the Fatigue – Business Development for Lawyers?, Miller discussed post-COVID business development strategies and how in-house legal marketers can help their law firms. Miller says, “There is pent-up demand for
As consumers, we are surrounded by brands every day. From the Nike swoosh, to the Chipotle pepper, to that woman-like logo at Starbucks, brand images are everywhere. These images are only the visual representation of the brand, but what really matters is the meaning behind the brand. So keep this thought in mind as you
Yay, baseball is back – starting TODAY. I am a huge baseball fan and enjoy watching games at every level. It does not matter if it is the New York Yankees or my son’s Little League team, count me in. With the start of baseball, I am reminded about a lesson for lawyers. Maybe it’s
In a world of social distancing, many professionals have adapted to virtual networking and events. For those motivated to do so, they can attend virtual networking events just about every day. This is great way to meet new people and keep in touch with colleagues and business contacts. It really is a beneficial alternative while