For those that know us, we are big believers in content marketing for attorneys. And when we discuss content marketing, it is usually in the form of a legal blog. These days, there are tons of “marketing” companies offering direct client leads, promising first page on Google, and other gimmicks. We take the position that
Content marketing for lawyers is underutilized in the legal world. So, we’ve said it and we will say it again. CONTENT IS KING! Why is this saying so popular? And what is content marketing for lawyers? Content marketing isn’t about the brand, your products or your services On the other hand, content marketing is educational
We have built successful lawyer blogs. However, before we will start creating the blog, we question the attorney about what he or she expects from the blog. Is the blog expected to generate revenue? Do you want to position yourself as a thought leader? Is the blog meant to drive traffic to your website? Are