Ed Miller and Cady Darago, founders of ESQuisite Marketing, are holding a CLE webinar in conjunction with the Bar Association of Lehigh County (BALC), entitled Building a Niche Legal Practice and How to Take it to Market at noon on August 11, 2022. This program is approved for 1 ethics credit. Creating a niche legal
Let’s talk real life. What’s your passion? Why did you become a lawyer? Does your passion align with the practice of law? For instance, if you are a business lawyer: Are you a food lover that can focus your IP work on the food and beverage industry? Is CrossFit your passion? Then niche down to
We have helped many a lawyer build a niche legal practice. The concept of niche marketing is different than marketing a specific practice area or legal specialty. You should think of a niche practice in industry terms or as a very narrow specialty. For example, you may have a family law boutique firm. Family law is
Many legal marketers will ask lawyers, “what is your ideal client?” Often, we will hear answers like “Anyone who will pay me.” Or better yet, “I don’t know.” We think it is an important question to answer if you want to have a strategic approach to business development. Without knowing your ideal client, how can