Ed Miller and Cady Darago, founders of ESQuisite Marketing, are holding a CLE webinar in conjunction with the Bar Association of Lehigh County (BALC), entitled Top 10 Marketing Ideas a Small Law Firm can Implement at noon on September 15, 2022. This program is approved for 1 ethics credit. Marketing can feel overwhelming especially for
Most people think of the shops and restaurants on Main Street when they hear the phrase small business. However, small law firms – and other service firms (like ESQuisite) – are small businesses, too! When we started ESQuisite, it was because we saw a niche. There are plenty of general marketing companies that engage in
Please what? Please read on because we have some tips to make small law firm websites more effective. ALERT: none of these tips require a new $50,000 website! In fact, the costs are almost nil. If you pay somebody to make changes to your website, it may cost you a few bucks. If you handle
We launched ESQuisite Marketing to handle legal marketing in small law firms. Since our launch, we have seen some marketing trends among small law firms. The most glaring, from our viewpoint, is that marketing is not consistent, strategic, or a priority. Of course, this makes sense as the owner of a small law firm must practice law and
Happy New Year! In 2020, we suggest that you consider the following marketing ideas for small law firms. Why? Because it is a new year and a new decade. Start it right. Take some time to review your marketing successes and failures. Map out where you are and where you want to go. To help
We often receive phone calls from small law firm owners that want to “do marketing.” As the conversation progresses, we realize that these small law firm owners are not sure what they want to do. Nor, are they sure what they need to do. Therefore, we developed a product that will help small law firm
I recently had the privilege of speaking to a group of attorneys about small law firm marketing. The title of my presentation was Top 10 Marketing Ideas a Small Law Firm Can Implement Today. This was particularly rewarding because it was our goal to work with these impressive attorneys when we launched ESQuisite Marketing earlier