As legal marketing experts, we preach that lawyers must think strategically about their marketing activities and have a marketing plan to keep them on course. Blah, blah, blah. You’ve heard it all before. The trouble with marketing plans is this: A ton of time goes into creating the marketing plan, the lawyer gets busy with
There are plenty of mistakes and myths surrounding legal marketing and today we are channeling our inner MythBuster. Which BTW, is one of the coolest shows ever. Today’s Legal Marketing Mythbuster: Only Extroverted Attorneys Get Clients and Become Rainmakers. Au contraire, legal eagle. Extroverted attorneys may be the loudest in the room. Or they are
The COVID-19 pandemic caused lawyers and law firms to change how they do business, including the marketing of legal services. There were changes to virtually all aspects of legal marketing, from going fully remote and business shutdowns and all events cancellations. Now that we have a sense of normalcy, have you learned any legal marketing
Too often, lawyers (and marketing professionals) talk about tactics before making a legal marketing plan. This approach is not the best approach. For instance, when you meet with a financial planner, they tell you to gather some docs including your income tax return, insurance, and annuity contracts, most recent payroll stub, company benefit statements, current
Last week, we presented a CLE LinkedIn-to Relationships for Attorneys for the Bar Association of Lehigh County. This was a program about LinkedIn for lawyers. LinkedIn began in co-founder Reid Hoffman’s living room in 2002 and was officially launched on May 5, 2003 and reached 70 million users by 2010, according to Wikipedia. Today, LinkedIn
If I have learned one thing over the years, it is that successful lawyers know and excel at business development. Some are natural which means they are developing business all the time. For these attorneys, it is seamless – just part of their DNA. Other lawyers are good at it and know what to do.
Attorneys are busy. That’s why knowing how to engage in effective business development and strategic marketing is essential. Most lawyers measure their lives in 6-minute increments. So, how can we maximize business development and marketing to fit into the .1s on your timesheet? You plan. We introduce the lawyers in our business development coaching programs
So, what is a niche, and how can it help your legal practice? Ok – when you go to a diner, the chef can make you anything – chocolate chip pancakes, chicken parmesan, or the fish special. At any time of day. Like a general practitioner. But when you go to an Italian restaurant, that chicken
Let’s talk real life. What’s your passion? Why did you become a lawyer? Does your passion align with the practice of law? For instance, if you are a business lawyer: Are you a food lover that can focus your IP work on the food and beverage industry? Is CrossFit your passion? Then niche down to
Basically, a lead magnet is marketing speak for an offer of something valuable to prospective clients. In exchange for the “free offer”, the other party provides you with their contact information. Otherwise known as an Incredible Free Offer, lead magnets are used to create sales leads. Therefore, in the legal industry, lead magnets for law