In conjunction with the Bar Association of Lehigh County (BALC), ESQuisite Marketing presents a series of Legal Marketing CLE webinars. These webinars are open to ALL lawyers* throughout the U.S., including BALC members. Each webinar will provide practical advice and marketing and business development tips to grow your law practice. Programs include: Thursday, July 14,
Last time we discussed making sure your website, attorney bio, and testimonials follow the rules of professional conduct. You know, so you are engaging in ethical legal marketing. Today, we’ll be talking about ethics in your social media, email marketing, advertising, and direct mail marketing! Social Media Fan or not a fan, social media is
We have taken our Ethics in Legal Marketing CLE Webinar on tour! If you missed us at the Bucks County Bar Association and the Lehigh County Bar Association, we are taking it to the Ohio State Bar Association next week! We all know why you need to market yourself and your law firm – to
Results. Service providers pride themselves on results. For example, RCN – “Ultra-fast, reliable internet”; Verizon – “America’s most reliable network”; and Meineke – “Doing car care right.” Personal trainers use before and after pictures. Business coaches use testimonials. These are great taglines and tactics, but they don’t work well in legal marketing. Why? Because, as
We’ve been doing legal marketing a long time… Some of us started before websites were even a thing. But, we still see the same legal marketing problems with attorneys looking to build a book of business. Here are some examples: Creating content – a LinkedIn post or a blog – and being mad that there’s
Ed Miller, a co-founder of ESQuisite Marketing, will be presenting “Rainmaking Your Way” on April 5. As part of our attorney training program series, Ed will discuss stories about successful rainmakers. These attorneys did it their way. Also, he’ll discuss how you can effectively engage in legal marketing and business development using your personality, style,
Apparently, small law firm mergers are up. While the legal marketplace is analyzing the cause of this (COVID’s fault?), we want to talk about the opportunities law firms are missing. After all, law firm mergers and marketing go hand-in-hand. The Clients are #1 These mergers and related integrations are likely helping everyone in a variety
Before discussing lead magnets for law firms and lawyers, it’s a good idea to explain the concept of lead magnets. Basically, a lead magnet is marketing speak for an offer of something valuable to prospective clients. In exchange for the “free offer”, the other party provides you with their contact information. Otherwise known as an
Over our careers, team ESQuisite has worked with many young attorneys, growing into successful rainmakers. While developing your legal skills, we want to build your marketing and business development skills. Therefore, we have developed associate attorney training programs. Law firms that invest in the next generation of leaders and business generators will be better positioned
Happy New Year! Here is our gift to you – small law firm marketing ideas for 2022. It’s a new year so take some time to review your marketing successes and failures. Map out where you are and where you want to go. To help you, we have broken down some small law firm marketing