These days, you can find a coach for just about anything. Coaching is all the rage. For example, there are leadership, executive, team, accountability, career, life, and personal coaches. Each of these serves a purpose and could be helpful for those on the receiving end. However, as somebody who works with attorneys, there is a
The beauty of law firm content marketing is the ability to control the image of your firm, or you as a professional. Strategic law firm content marketing also increases SEO, keeps you top-of-mind, shows your involvement, education, and creates a competitive advantage. Likewise, anything in marketing, or in life really, consistency is critical. Accordingly, we
All law firms are different, so what is the best CRM for law firms? Specifically YOUR law firm. Once you realize you need to organize your contacts, pipeline, and business development and marketing activities, you will need to figure out what the best CRM is for your law practice. Starting line. Whether you have a
When we onboard new clients, one of the questions we ask is if they have a CRM. Some don’t know what we are talking about (if this is you, please visit this blog). Most reply with an audible groan. Very few are excited to share their CRM with us because they are embarrassed about how bad it
Public and Media Relations are powerful marketing tools that should be part of any law firm marketing plan. Our strategies are based upon your needs – one size does not fit all. So, do you want to be known as an expert in a particular area? Do you want to be the lawyer a report
Law firms that expand their geographic footprint by opening a new office or acquiring a new firm in another jurisdiction face many challenges. If opening a new office, are you clear about the benefits to your clients and prospects? If you acquire a new law firm, how can you control the messaging to its existing
We were on a call with a client who was saying how he has to clean up messes that LegalZoom creates for his clients. This is not news to us. We’ve been hearing for years how LegalZoom is not the be-all-end-all when you need legal help. That’s how we feel about SEO companies. SEO companies
What is CRM? What is law firm CRM development? It is a tool that attorneys, and even some marketing departments, never use to its full capability. CRM stands for Client Relationship Manager. Most CRM systems are built to ensure that the right clients, contacts, and prospects receive firm communications appropriately. Most small firms have something
Every lawyer in private practice needs a business plan. I repeat: every lawyer in private practice needs a business plan. Whether you are a solo lawyer, practice in a small firm, a small cog in a big firm or minion in a practice area, it does not matter. You should make a business plan. Why?
On May 18, 2021, Ed Miller, Managing Member of ESQuisite Marketing, did a presentation for the Meritas North American Marketing Group. In his presentation, After the Fatigue – Business Development for Lawyers?, Miller discussed post-COVID business development strategies and how in-house legal marketers can help their law firms. Miller says, “There is pent-up demand for