Ed Miller and Cady Darago, founders of ESQuisite Marketing, are holding a CLE webinar in conjunction with the Bar Association of Lehigh County (BALC), entitled Business Development for Lawyers at noon on October 13, 2022. This program is approved for 1 substantive credit. Business development can be a tricky thing for lawyers, who measure their
These days, you can find a coach for just about anything. Coaching is all the rage. For example, there are leadership, executive, team, accountability, career, life, and personal coaches. Each of these serves a purpose and could be helpful for those on the receiving end. However, as somebody who works with attorneys, there is a
On May 18, 2021, Ed Miller, Managing Member of ESQuisite Marketing, did a presentation for the Meritas North American Marketing Group. In his presentation, After the Fatigue – Business Development for Lawyers?, Miller discussed post-COVID business development strategies and how in-house legal marketers can help their law firms. Miller says, “There is pent-up demand for
This blog about legal referrals was originally published last year. In the world of COVID-19, we decided to update it. With social distancing and remote work, it may seem like a reduction in referral building opportunities. So, here is a tip. Research on-line opportunities – there are plenty of them. Bar associations, independent groups, trade
As we enter Q4 of a year we will all remember for a number of reasons, take a minute to think about what sets you apart from your competitors. Certainly you adapted your client service over the last 6 months. How did you do it? What did you do better? What is your sales pitch?
Amid the COVID-19 pandemic, we celebrated our first anniversary in business. Well, with social distancing and stay-at-home orders, we actually recognized it. Not much celebrating happening now. While we are busier than ever, we also have some time to reflect on how fortunate we are to have such wonderful clients. A good business is only
Who is tired of the phrase, The New Normal? Who is tired of watching TV and hearing the talking heads make predictions and proclamations about the new normal? We are tired of it. More importantly, in our world of legal marketing, we see a lot of questions like what is the new normal for lawyers?
I am so proud of so many lawyers and law firms! I have seen more lawyers actively engaging in legal marketing activities since we have been working from home and stepped away from face-to-face marketing. The sheer number of webinars, interviews, articles, and blogs… the increase in your social media use – actively, “socially” engaging…
Cross-selling in law firms is always a hot topic of discussion. There is a lot of talk, with little action. Further, there is even less success. Why does cross-selling seem like an unsolvable riddle for so many law firms? Obstacles to Cross-Selling The biggest problem is that many law firms do not have compensation systems
Do you see things from the client perspective or your own? I recently worked with a successful, senior partner at a large law firm. He sought my advice on how to properly follow-up with a prospective client. The prospect was General Counsel at a major company. Apparently, they had a meeting that “went very well.”