This Halloween, we must avoid vampires, ghouls and ghosts, witches, and a nasty virus. These are indeed scary things. Do you know what, though? Marketing should not scare you. In fact, marketing can be, and should be, fun. In addition, it will pay off if done right. Eliminate the Fear Marketing and business development for
You need marketing help. Whatever reason brought you here, you know you need help. So you Google “marketing agencies near me.” Or maybe even “legal marketing agencies near me.” There are a few problems with this method. If you are “feeling lucky” as Google likes to say, please for the love of marketing, search “legal marketing
Please what? Please read on because we have some tips to make small law firm websites more effective. ALERT: none of these tips require a new $50,000 website! In fact, the costs are almost nil. If you pay somebody to make changes to your website, it may cost you a few bucks. If you handle
2020 has been quite the year. Its has been a hard year. Many days are as painful as watching a New York Giants football game. The 4th quarter is here and thankfully the end is in sight of this peach. Not only is it football season, it is comp season for lawyers. This is the
This year has been an amazing year for the meme community. People are funny. Memes are on point. From highlighting the toilet paper shortage to home school to work from home problems — I’ve been cracking up on the regular. Posts on social media and articles have hinted that we should all be making 3-course
As we enter Q4 of a year we will all remember for a number of reasons, take a minute to think about what sets you apart from your competitors. Certainly you adapted your client service over the last 6 months. How did you do it? What did you do better? What is your sales pitch?
When I get a referral or get introduced to a lawyer, the first conversation is filled with skepticism. I have heard phrases such as “I paid $25,000 and got nothing” and “They promised to get me on first page of Google.” There is a common theme of “getting burned” in these conversations. After more conversations,
Yay, baseball is back – starting Thursday. I am a huge baseball fan and enjoy watching games at every level. It does not matter if it is the New York Yankees or my son’s Little League team, count me in. With the start of baseball, I am reminded about a lesson for lawyers. Maybe it’s
The Internet, and legal publications, have so much information and articles about the stressful lives of lawyers. Long hours, firm culture and other stresses can cause lawyers to be unhappy in their jobs. Likewise, the COVID-19 pandemic, social discourse and financial uncertainty have only added to the stress level of lawyers. For many, these converging
Doing ONLY legal marketing for 30 years, this is a simple question to answer. From my perspective, they should know they need it now, and always. That is ideal and naïve. Because what matters is when lawyers know that they need marketing help. I have come to learn that there are a few events that