It has been a crazy year, For 2021, lawyers should get back to the basics when it comes to marketing and business development.
Blog Archives - Page 6 of 12 - ESQuisite Marketing
February 22, 2021
February 12, 2021
Law Firm Content Marketing
The beauty of law firm content marketing is that the image of your firm, or you as a professional, is controlled. Strategic content marketing will increase your SEO, keep you top-of-mind, show that you are involved and educated, and creates a competitive advantage. Like anything in marketing, or in life really, consistency is key. We
February 4, 2021
Marketing for Lawyers: It’s Not Hard.
Research shows that half of adults in the United States make New Year’s resolutions, but less than 10% keep them for more than a few months. If marketing was on your resolution list, how’s it going? Did you make a plan? Are you following it? Are you having fun? You should be as marketing for
January 26, 2021
Law Firm Crisis Management
Unfortunately, we have had to be involved in law firm crisis management situations throughout the years. Whether for a law firm, or a law firm’s client, we are experienced in dealing with a crisis that may impact the firm’s reputation. Or even worse, it’s bottom line. What is your crisis? A lawsuit against the firm,
January 12, 2021
Content Communications and Collateral
While we offer strategic planning packages for business development, marketing, and succession planning, some firms get jammed up when they need to handle the day-to-day implementation of those plans. The day-to-day often includes legal marketing content, communications, and collateral materials. We can be your legal marketing department: Meet with us a few times a year
December 22, 2020
What’s the Point of Networking?
In a world of social distancing, many professionals have adapted to virtual networking and events. For those motivated to do so, they can attend virtual networking events just about every day. This is great way to meet new people and keep in touch with colleagues and business contacts. It really is a beneficial alternative while
November 11, 2020
Update: the power of legal referrals for lawyers!
This blog about legal referrals was originally published last year. In the world of COVID-19, we decided to update it. With social distancing and remote work, it may seem like a reduction in referral building opportunities. So, here is a tip. Research on-line opportunities – there are plenty of them. Bar associations, independent groups, trade
November 9, 2020
The Referral of a Lifetime for Lawyers
I recently read the book, The Referral of a Lifetime, authored by Tim Templeton. For lawyers who want to create an effective referral system, try this book. Its basic premise is that you should inventory your referral network. It suggests creating a list of your top 250 connections. From there, segment the list into categories.
October 30, 2020
Content Marketing for Lawyers
Content marketing for lawyers is underutilized in the legal world. So, we’ve said it and we will say it again. CONTENT IS KING! Why is this saying so popular? And what is content marketing for lawyers? Content marketing isn’t about the brand, your products or your services On the other hand, content marketing is educational
October 30, 2020
Building a Law Firm CRM: A Step-by-Step Guide
We recently spoke on legal marketing at the Future Proofing Your Law Firm Online Summit, hosted by PCLaw | Time Matters™, and one of the questions we received was about building a law firm CRM? We could talk on hours for this, and put everyone around us to sleep, so we decided to blog on