Hey Law Firm Marketers – do you ever feel overwhelmed? Like you have a million projects on your desk that are bs and that you want to be more proactive? Do you wish you had an underling that you could push projects that need to get done, but that someone without your knowledge of the
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Law firm strategic planning is very important. However, the vast majority of law firms, if even created, fail at the implementation level. It usually goes something like this… a law firm hires an expensive consultant, or tries strategic planning on their own, creates a massive plan that covers every aspect of their business, the plan
Happy New Year! In 2020, we suggest that you consider the following marketing ideas for small law firms. Why? Because it is a new year and a new decade. Start it right. Take some time to review your marketing successes and failures. Map out where you are and where you want to go. To help
As the holidays are approaching and most of us are too busy to sit for even five minutes, I am sure you are racking up excuses as to why you have no time for legal marketing. #protip – get off of Amazon for ten minutes – don’t shut it down, just open a new tab
We often receive phone calls from small law firm owners that want to “do marketing.” As the conversation progresses, we realize that these small law firm owners are not sure what they want to do. Nor, are they sure what they need to do. Therefore, we developed a product that will help small law firm
Professional services marketing can be scary words. Where do you start? What is the most effective way to market? How do you budget? Slow down. With a little planning, some focus, and a straight-forward to-do list, you can handle this. Whether you are an accountant, lawyer, financial planner, or engineer – these tips can be
As law firm marketers, we know that there are times, far too many times, when you want to get to certain projects but just do not have the time or resources. Looking back on our years of in-house experience, we counted hundreds of times that we wish we had the resources to move meaningful projects
I recently had the privilege of speaking to a group of attorneys about small law firm marketing. The title of my presentation was Top 10 Marketing Ideas a Small Law Firm Can Implement Today. This was particularly rewarding because it was our goal to work with these impressive attorneys when we launched ESQuisite Marketing earlier
Are law firm websites a substitute for networking? Of course not. There will never be a substitute for traditional business development activities like networking, getting referrals through partners, and co-presenting with complementary services firms. In other words, “feet on the street” and referral lead generation will never be supplanted as a law firm’s top source