Most people think of the shops and restaurants on Main Street when they hear the phrase small business. However, small law firms – and other service firms (like ESQuisite) – are small businesses, too! When we started ESQuisite, it was because we saw a niche. There are plenty of general marketing companies that engage in
In this round of attorney marketing tips, we will focus on your website, brand, and the effective use of newsletters or e-newsletters. Of course, these tips need to be adjusted to your style and needs. Website Tips These tips are geared towards small law firms or solo attorneys. Larger firms usually have a staff to
In Part III of our Lawyer Marketing Tips, we give some pointers about legal blogs, LinkedIn, and your Google My Business page. Blogging Tips First things first: have clear expectations for your blog. Do you expect it to generate revenue? Or maybe, will it brand you as an expert? The next thing to consider is
As consumers, we are surrounded by brands every day. From the Nike swoosh, to the Chipotle pepper, to that woman-like logo at Starbucks, brand images are everywhere. These images are only the visual representation of the brand, but what really matters is the meaning behind the brand. So keep this thought in mind as you
In this installment of our marketing tips for attorneys, we will focus on three areas. One, create a time budget for marketing. Two, clearly identify your ideal client. And, three, tips for cause marketing or how to maximize the benefits of your charitable involvement. As always, these are general tips to be adapted to your
Because of what we do, we are always giving marketing tips for lawyers. In fact, I think we have a presentation with the same name. We believe that marketing for lawyers, or any other professional services provider, has some universal themes. The trick is to take these themes and tailor it to your skills, personality,
What is hot in attorney marketing in 2021? Well, with COVID, webinars, Zoom networking and digital marketing seem to be the rage. However, are these activities helpful? Are they paying dividends? We like to say, at least you are moving your arms and legs. In other words, doing these activities are better than doing nothing.
For those that know us, we are big believers in content marketing for attorneys. And when we discuss content marketing, it is usually in the form of a legal blog. These days, there are tons of “marketing” companies offering direct client leads, promising first page on Google, and other gimmicks. We take the position that
Yay, baseball is back – starting TODAY. I am a huge baseball fan and enjoy watching games at every level. It does not matter if it is the New York Yankees or my son’s Little League team, count me in. With the start of baseball, I am reminded about a lesson for lawyers. Maybe it’s
We often hear from small law firm owners that want to “do marketing.” As we talk, we realize that these small law firm owners are not sure what they want to do. More importantly, they aren’t sure what they need to do. Therefore, we developed a product that will help small law firm owners decide