Getting marketing/business development coaching may be the wisest business decision you have ever made. Why? You were not trained to do this. There is also an inherent negative feeling about the selling of legal services. We have heard far too many times, I did not go to law school to become a salesperson. Yes, the
Social media can be a great marketing tool for lawyers, but it is often not used in the right way. For example, your law firm’s website should be professional – 100%. Your firm’s social media should be professional and human, reinforcing your niche and unique brand. So, to help you, we offer these social media
Potential clients will often get more than one referral when looking for an attorney. Once they receive attorney names, they go right to the Internet to do some research. When coming upon your law firm website, what will they see? Does your firm stand out? Will it bring you to the top of the heap?
As marketing professionals, we get a little nerdy at ESQuisite when it comes to branding. We say this because too many people only think of logos, color schemes, and taglines when discussing branding. These images and words (while very important) are only the brand’s visual representation, but what matters is the meaning behind the brand.
This holiday season, ESQuisite Marketing is happy to give back to our local community. Firstly, we are a sponsor of the Third Street Alliance for Women & Children’s 26th Annual Bistro. Each year, the Bistro raises funds for the homeless services and early learning programs at Third Street Alliance. Both programs directly benefit the community
Hey Law Firm Marketers – do you ever feel overwhelmed? Like you have a million projects on your desk that are bs and that you want to be more proactive? Do you wish you had an underling that you could push projects that need to get done but that someone without your knowledge of the
We are constantly banging the drum to remind lawyers to look at things from the client’s perspective instead of their own. Therefore, we highly recommend that, where possible, lawyers and law firms include industry niche descriptions in their marketing materials. Industry niche descriptions differ from practice area descriptions. On one hand, practice area descriptions discuss
The final leg of the year is upon us and we will be racing the clock to meet our yearly objectives. Are you on track to achieve your marketing goals? Get ahead of the curve and get your marketing analysis done before 2022. Why a marketing analysis? We often receive phone calls from small law firm
We are reposting this blog from last year. Consider it our treat – Happy Halloween from ESQuisite Marketing! This Halloween, we must avoid vampires, ghouls and ghosts, witches, and a nasty virus. These are indeed scary things. Do you know what, though? Marketing should not scare you. In fact, marketing can be, and should be,
Law firm strategic planning is vital. However, if even created, implementation fails to happen. It usually goes something like this: a law firm hires an expensive consultant or tries strategic planning on their own, creates a massive plan that covers every aspect of their business, the plan is nicely formatted and packaged, lawyers go back